Podcast Episodes

Can you still use custom segments in Google Ads?

Season 2 Episode 63

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episod…

11 months, 2 weeks ago

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Are Exact Match keywords expensive in Google Ads?

Season 2 Episode 62

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Ga…

11 months, 3 weeks ago

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How do you audit a Google Ads account?

Season 2 Episode 61

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek a…

11 months, 3 weeks ago

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Should you use Performance Max for Lead Generation?

Season 2 Episode 60

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles yo…

1 year ago

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Advanced Audience Targeting in Google Ads

Season 2 Episode 59

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strat…

1 year ago

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What makes a good Responsive Search Ad?

Season 2 Episode 58

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. W…

1 year ago

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Is your business too small to advertise?

Season 2 Episode 57

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too…

1 year ago

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Is Google Partner status worth it?

Season 2 Episode 56

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your …

1 year, 1 month ago

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Can you still use Manual CPC bidding in Google Ads?

Season 2 Episode 55

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for y…

1 year, 1 month ago

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How can you advertise on YouTube?

Season 2 Episode 54

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a…

1 year, 1 month ago

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