Podcast Episodes
Back to SearchDo I need to set a Target CPA or Target ROAS in Google Ads?
Season 1 Episode 50
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler a…
Published on 11 months, 2 weeks ago
What is the future of Google Ads with AI?
Season 1 Episode 49
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)
In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales …
Published on 11 months, 3 weeks ago
Are Google reps helpful?
Season 1 Episode 48
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying t…
Published on 11 months, 4 weeks ago
Should you use manual or automated bidding with Shopping campaigns?
Season 1 Episode 47
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questi…
Published on 1 year ago
Can you run Google Ads with a small budget?
Season 1 Episode 46
In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, h…
Published on 1 year ago
How many keywords should I put in an ad group in Google Ads?
Season 1 Episode 45
Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, o…
Published on 1 year ago
How to launch a new product with Google Ads
Season 1 Episode 44
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which foc…
Published on 1 year ago
Should you manage your own Google Ads or hire an agency?
Season 1 Episode 43
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of facto…
Published on 1 year, 1 month ago
Will Maximize Conversions bidding inflate my CPCs?
Season 1 Episode 42
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconcep…
Published on 1 year, 1 month ago
Should you run Search and Performance Max together?
Season 1 Episode 41
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different…
Published on 1 year, 1 month ago