Podcast Episodes
Back to SearchHow to optimize a Google Shopping campaign
Season 1 Episode 40
In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives y…
Published on 1 year, 1 month ago
Should you use micro-conversions in Google Ads?
Season 1 Episode 39
What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!
In Episode 39 of Inside Google Ads, host Jyll Saskin Gales d…
Published on 1 year, 2 months ago
When is high click-through rate (CTR) a bad thing in Google Ads?
Season 1 Episode 38
Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with …
Published on 1 year, 2 months ago
Does Performance Max work for lead gen?
Season 1 Episode 37
Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses.
We'll di…
Published on 1 year, 2 months ago
How should I set up my Google Ads campaign?
Season 1 Episode 36
It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up c…
Published on 1 year, 2 months ago
Are Display ads worth it in Google Ads?
Season 1 Episode 35
Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering al…
Published on 1 year, 2 months ago
When should I change my bid strategy in Google Ads?
Season 1 Episode 34
Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change …
Published on 1 year, 3 months ago
Bonus: Here's what you missed Today in Digital Marketing
Season 1 Episode 1
Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.
Subscribe to the Today in Digital Mar…
Published on 1 year, 3 months ago
Do single keyword ad groups (SKAGs) still work in Google Ads?
Season 1 Episode 33
It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and con…
Published on 1 year, 3 months ago
What is Demand Gen in Google Ads?
Season 1 Episode 32
Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign t…
Published on 1 year, 3 months ago