Podcast Episodes
Back to SearchALL of your Google Ads questions answered!
Season 2 Episode 53
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about…
1 year, 1 month ago
Which is better: Phrase Match or Exact Match keywords?
Season 1 Episode 52
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depen…
1 year, 2 months ago
Should you use Customer Match in Google Ads?
Season 1 Episode 51
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three chall…
1 year, 2 months ago
Do I need to set a Target CPA or Target ROAS in Google Ads?
Season 1 Episode 50
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into…
1 year, 2 months ago
What is the future of Google Ads with AI?
Season 1 Episode 49
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)
In Episode 49 of Insi…
1 year, 2 months ago
Are Google reps helpful?
Season 1 Episode 48
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales represe…
1 year, 3 months ago
Should you use manual or automated bidding with Shopping campaigns?
Season 1 Episode 47
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads C…
1 year, 3 months ago
Can you run Google Ads with a small budget?
Season 1 Episode 46
In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the …
1 year, 3 months ago
How many keywords should I put in an ad group in Google Ads?
Season 1 Episode 45
Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google A…
1 year, 3 months ago
How to launch a new product with Google Ads
Season 1 Episode 44
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "T…
1 year, 3 months ago