Podcast Episodes
Back to SearchWhat's the best structure for Performance Max campaigns?
Season 2 Episode 90
Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers yo…
Published on 2 months, 1 week ago
Can you still use Call Ads in Google Ads?
Season 2 Episode 89
We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while re…
Published on 2 months, 2 weeks ago
Should you run ads?
Season 2 Episode 88
Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Go…
Published on 2 months, 3 weeks ago
Is PMax the best or the worst campaign type in Google Ads?
Season 2 Episode 87
Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performanc…
Published on 3 months ago
When should you use Target vs. Maximize vs. Manual bid strategies?
Season 2 Episode 86
There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyl…
Published on 3 months, 1 week ago
How to get started with Gmail Ads and YouTube Ads
Season 2 Episode 85
Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Je…
Published on 3 months, 2 weeks ago
How does the Google Ads algorithm actually work?
Season 2 Episode 84
How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but …
Published on 3 months, 3 weeks ago
Can you target placements or display keywords in Google Ads?
Season 2 Episode 83
If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audie…
Published on 3 months, 3 weeks ago
Should you use AI Max for Search Campaigns in Google Ads?
Season 2 Episode 82
AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses you…
Published on 4 months ago
How does double serving affect my impression share?
Season 2 Episode 81
Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to cl…
Published on 4 months, 1 week ago