Podcast Episodes
Back to Search5 Google Ads Limitations: When to Fix Them & When to Ignore Them
Season 2 Episode 103
We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holdi…
2 months, 1 week ago
Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
Season 2 Episode 102
Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard …
2 months, 2 weeks ago
The New Rules of Google Ads: How to Win in 2026
Season 2 Episode 101
Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Insid…
2 months, 3 weeks ago
The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
Season 2 Episode 100
Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this specia…
3 months ago
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Season 2 Episode 99
Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google …
3 months, 1 week ago
Which Google Ads strategy is best for building awareness?
Season 2 Episode 98
Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google…
3 months, 2 weeks ago
Top 10 Google Ads Mistakes to Avoid
Season 2 Episode 97
If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After opti…
3 months, 3 weeks ago
What is the role of automation vs. control in Google Ads?
Season 2 Episode 96
In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving rol…
3 months, 3 weeks ago
Does audience targeting work with Search campaigns in Google Ads?
Season 2 Episode 95
Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overloo…
4 months ago
Is Google stupid?
Season 2 Episode 94
We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees …
4 months, 1 week ago