Podcast Episodes
Back to SearchHow Life Transitions Shape Response to Ad Repetition
Season 2 Episode 11
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Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join…
10 months, 3 weeks ago
Why Do Viewers Sometimes Watch Skippable Ads?
Season 2 Episode 10
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Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr.…
11 months ago
Do Blurry Backgrounds Make Video Ads More Persuasive?
Season 2 Episode 9
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Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) j…
11 months, 1 week ago
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
Season 2 Episode 8
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When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then…
11 months, 2 weeks ago
Harmony or Discord? GenAI and Human Creativity in Advertising
Season 2 Episode 7
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How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join …
11 months, 3 weeks ago
When “AI” in an Ad Helps… and When It Hurts
Season 2 Episode 6
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Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heath…
11 months, 4 weeks ago
How Agencies and GenAI Actually Create Together
Season 2 Episode 5
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What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising…
1 year ago
How Much Personalization Is Too Much in AI Ads?
Season 2 Episode 4
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Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal …
1 year ago
The Ad Program Congruence Effect on TV Ad Viewing
Season 2 Episode 3
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Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insi…
1 year ago
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
Season 2 Episode 2
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Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack th…
1 year ago