Podcast Episodes
Back to SearchHow Agencies and GenAI Actually Create Together
Season 2 Episode 5
What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research articl…
1 year, 1 month ago
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
Season 2 Episode 1
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What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins u…
1 year, 1 month ago
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
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Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. F…
1 year, 5 months ago
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Season 1 Episode 23
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Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff…
1 year, 5 months ago
Does Sadness Sell? Understanding Emotional Appeals in Fundraising
Season 1 Episode 22
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Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fr…
1 year, 5 months ago
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
Season 1 Episode 21
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JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
What’s the best way for i…
1 year, 5 months ago
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Season 1 Episode 20
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Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), D…
1 year, 6 months ago
An Examination of Digital Accessibility Within Social Media Platforms
Season 1 Episode 19
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How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson Uni…
1 year, 6 months ago
How Is Influencer Follower Size Related to Brand Responses?
Season 1 Episode 18
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Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam…
1 year, 6 months ago
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
Season 1 Episode 17
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How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Assoc…
1 year, 6 months ago