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Immersive Ads That Work: How Co-Creation Drives Engagement
Season 1 Episode 16
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How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discu…
1 year, 7 months ago
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
Season 1 Episode 15
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In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research F…
2 years, 1 month ago
How Positive and Negative Appeals Influence Donor Decisions
Season 1 Episode 14
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Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from th…
2 years, 2 months ago
Bridging the Credibility Gap in Brand Activism
Season 1 Episode 13
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We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University a…
2 years, 2 months ago
Why Less is More in Radio Advertising
Season 1 Episode 12
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We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-au…
2 years, 2 months ago
The Impact of Virtual Reality on Charitable Donations
Season 1 Episode 11
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Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising wi…
2 years, 3 months ago
The Hidden Power of Music in Advertising
Season 1 Episode 10
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Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on vi…
2 years, 3 months ago
Unlocking the Secrets of Sponsorship Retention
Season 1 Episode 9
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Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jon…
2 years, 3 months ago
Scent Strategies: Unleashing Implied Explosion in Perfume Ads
Season 1 Episode 8
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New JAR Podcast with Junwei (Jerry) Yu
We are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author o…
2 years, 3 months ago
Green Advertising Insights: The Power of a Single Tip
Season 1 Episode 7
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Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matth…
2 years, 4 months ago