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Advertising and Company Value: Unpacking the Financial Impact
Season 1 Episode 6
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Dive deep into the fascinating insights from the article "The Impact of Advertising on a Company’s Stock Price" by Shuba Srinivasan (…
2 years, 4 months ago
Can We Turn ASMR Experiences Into Advertising?
Season 1 Episode 5
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Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements
In this episode,…
2 years, 6 months ago
How Brand Managers Can Maximize Engagement with ASMR YouTube Content
Season 1 Episode 4
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How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory M…
2 years, 6 months ago
Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
Season 1 Episode 3
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Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon stud…
2 years, 7 months ago
Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
Season 1 Episode 2
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How worried are brands about their ads getting placed near negative content as a result of programmatic advertising? How serious can …
2 years, 10 months ago
Hey Fatso! Do Ads that Mock Customers Really Work?
Season 1 Episode 1
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A recent ad for Moonleaf, a Taiwanese milk tea brand, shamelessly put down viewers. Its message: “You’re already fat. You won’t get a…
2 years, 11 months ago