Podcast Episodes
Back to SearchConsumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal
Season 2 Episode 20
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In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun B…
2 months, 4 weeks ago
When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,
Season 2 Episode 19
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In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consu…
3 months ago
How Persuasive Is Personalized Advertising?
Season 2 Episode 18
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In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Do…
5 months, 2 weeks ago
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
Season 2 Episode 17
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In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The…
6 months, 2 weeks ago
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
Season 2 Episode 17
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In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfl…
6 months, 3 weeks ago
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
Season 2 Episode 16
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In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Ta…
7 months ago
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
Season 2 Episode 15
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In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar…
7 months, 1 week ago
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
Season 2 Episode 14
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In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to dis…
7 months, 2 weeks ago
Do cultural cues make expensive products feel more appealing?
Season 2 Episode 13
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In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of …
10 months ago
The Face of AI Endorsement — Human vs. Cartoon Avatars
Season 2 Episode 12
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Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (I…
10 months, 1 week ago