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How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising,” coauthored with Andrew Kohn.

We talk about what senior agency leaders are actually doing with GenAI right now, where it reliably speeds up ideation, testing, and production, and where human guidance is still essential. The team shares why originality, ethics, and over-reliance on historical data remain real concerns, plus practical guardrails around brand fit, copyright, and data privacy. We also get into training and transparency, how teams can treat AI as a creative partner rather than a replacement, and smart next steps for research on consumer reactions and team workflows.

Read the full paper here:
https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464305

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To keep up to date on the latest JAR news sign up for our newsletter:
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And watch this and more content on our YouTube page:
   / @journalofadvertisingresearch 

And follow us on LinkedIn:

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