Podcast Episodes
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CMO Secrets for Content Strategy & Creation
Episode 36
Introducing Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse. Elizabeth has a wealth of experience in the marketing industry, hav…
2 years, 7 months ago
CMO Insights from the Founder of a Revenue Attribution Platform
Episode 35
Steffen Hedebrandt, founder and CMO of Dream Data, discusses the importance of revenue attribution in B2B marketing. He emphasizes the need for marke…
2 years, 7 months ago
The Importance of Hyper-Personalization in B2B Marketing
Episode 34
In this interview, Anil Rege, CMO of Plastic Financial Rewards, discusses the importance of hyper-personalization in B2B marketing. Drawing from his …
2 years, 7 months ago
CMOs: Abandon What You Once Held Dear
Episode 33
In this interview with Aaron Ballew, CMO of Split, he introduces the concept of forced learning and abandoning traditional marketing practices. Aaron…
2 years, 7 months ago
CMOs, Are You Using Discriminative or Generative AI?
Episode 32
In this interview, Neil Morrison, Global Head of Measurement at Signal AI, discusses key advancements in AI as discriminative AI, which allows for th…
2 years, 7 months ago
Embracing Marketing and B2B Strategies: A Necessity for Higher Education
Episode 31
Monica Cooper, CMO of the Robinson College of Business, discusses the challenges facing higher education in today's market. The insights shared by Mo…
2 years, 7 months ago
The Modern CMO's Role as Strategic Business Partner
Episode 30
Meet Vinay Nair, a former CMO with experience at companies like IBM and Microsoft, who shares his insights on being a successful CMO and building str…
2 years, 7 months ago
Cracking the Code: Unified Sales & Marketing Revenue Strategies
Episode 29
Introducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on …
2 years, 7 months ago
Building the Foundation for Marketing Success in Startups
Episode 28
Introducing Anne Gherini, CMO at Sierra Ventures, as she shares her insights on building marketing foundations for startups and the importance of cus…
2 years, 8 months ago
CMOs: How to Craft Your Dream Sales Partnership
Episode 27
Meet Bill Glenn, a veteran in the world of marketing and CMO at Blueboard, an experiential recognition reward company. With over 25 years of experien…
2 years, 8 months ago