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B2B CMOs: What Can You Learn From Category Creation Marketing?
Episode 60
Phil Carpenter, CMO at Alice Technologies, believes that being a category creator gives you a competitive advantage. It sets you apart from the pack …
2 years, 8 months ago
The CMO's Role: A Contrasting Perspective
Episode 59
Warren Zenna, founder and CEO of the CRO Collective, shares his perspective on the role of CMOs and the need for better integration between marketing…
2 years, 8 months ago
Content 3.0: The Evolution of Content and the Power of Community
Episode 58
In this episode, Karen Sage, a 5x B2B Chief Marketing Officer, discusses the evolution of content and introduces the concept of Content 3.0. She expl…
2 years, 8 months ago
The Most Under-Utilized Insight Gathering Strategy for CMOs
Episode 57
Ron Carson, a CMO, former founder, and Forbes Communications Council member with 25+ years of experience, shares his perspective on the critical role…
2 years, 8 months ago
High-Growth Lessons of Success from a Bootstrapped Startup
Episode 56
Despite being bootstrapped, Kenneth Burke, the VP of Marketing at TexRequest, discusses the value of content marketing as a cost-effective strategy. …
2 years, 8 months ago
Content 3.0: Crafting Content Experiences for Enhanced Engagement
Episode 55
Alex Shevelenko, CEO of RELAYTO, a content experiences company, discusses how content experiences can revolutionize how businesses engage with their …
2 years, 8 months ago
Creating Uncommon Relationships & Involvement with Sales
Episode 54
According to Jill Tygh, VP of Marketing at Data Cubed Health, trust is the key to creating a successful relationship between marketing and sales. Bot…
2 years, 8 months ago
CMOs: Mastering the Evolution of AI and Language Models
Episode 53
Jim discusses how the landscape of content creation is evolving. With the rise of language model AI, marketers need to adapt their strategies to ensu…
2 years, 8 months ago
CMOs: Embracing Emotion, Brand, and Storytelling Mastery
Episode 52
Today’s guest is Polo Aristoy, an experienced marketing professional with a unique background in both B2C and B2B. He has worked as an analyst and co…
2 years, 8 months ago
CMOs: Leveraging AI to Enhance Marketing Strategies
Episode 51
Maria Osipova, CMO at Penny AI, discusses the role of AI in marketing and how it can augment, rather than replace, marketing teams. She emphasizes th…
2 years, 8 months ago