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Content 3.0: The Evolution of Content and the Power of Community
Description
In this episode, Karen Sage, a 5x B2B Chief Marketing Officer, discusses the evolution of content and introduces the concept of Content 3.0. She explains that content is becoming harder to differentiate and reach due to trends like ChatGPT and the impact of the deprecation of third-party cookies. To overcome these challenges, Karen suggests that companies shift their focus from content to community.
"Content 3.0 is all about building authentic relationships and fostering discussions on trustworthy platforms. It's about creating a safe community where like-minded individuals can engage and share valuable insights." - Karen Sage
According to Karen, content is now the teaser, and community is the main event. Content serves as a way to establish and provide a platform for community engagement, where the real value lies.
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