Podcast Episodes
Back to Search
CMOs: The PE-Backed B2B Marketing Model
Episode 46
Introducing Kevin Bobowski, a seasoned B2B CMO boasting 20+ years of SaaS expertise, now serving as CMO at AWARE—an AI data platform. Kevin's rich ba…
2 years, 7 months ago
CMOs: How to Steal Time From Your Buyers
Episode 45
Jessica Zall is the Chief Marketing Officer of Percent, a company that has created a private credit marketplace. With over 20 years of experience in …
2 years, 7 months ago
Part 2: What B2B CEOs Want From Their CMOs
Episode 44
Meet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value cre…
2 years, 7 months ago
CMOs, What Makes Your Message 22x More Memorable?
Episode 43
Karyn Scott emphasizes the importance of storytelling in B2B marketing. As an experienced journalist, CMO, and marketer with Salesforce and Cisco, sh…
2 years, 7 months ago
A 2x CMO & Ex-CRO's POV on Success
Episode 42
In this interview, 2x CMO and former CRO Dayna Rothman discusses her insights from her time as CMO at OneLogin, where she learned from the failure of…
2 years, 7 months ago
Part 5: Why B2B CMOs Fail So Quickly
Episode 41
Jamie Gier, a three-time B2B CMO, discusses the challenges faced by B2B CMOs and why they often fail quickly. She emphasizes the difficulty of creati…
2 years, 7 months ago
CMOs: Embracing B2C Strategies for More B2B Success
Episode 40
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa Johns an…
2 years, 7 months ago
CMOs, Stop Relying on Marketing Attribution
Episode 39
In this interview, Jon Ewing, a three-time B2B CMO, discusses the role of marketing attribution in B2B marketing. While acknowledging the importance …
2 years, 7 months ago
5 B2B Go-To-Market Best Practices
Episode 38
CMO Fran Wilson has a wealth of experience in B2B software and was involved in the growth of Red Hat from its early stages to its acquisition by IBM …
2 years, 7 months ago
Nurturing Ongoing Thought Leadership: Fueling Content Innovation
Episode 37
Vincent Guérin, VP and Head of Marketing at Trolley, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the importance of con…
2 years, 7 months ago