Podcast Episodes

How to be a CMO in a Rapidly Growing Startup

Episode 90

💡 Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance …

1 year, 11 months ago

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CMOs: Stop Undervaluing Net Revenue Retention

Episode 89

💡 Dave Rigotti, Co-Founder and Head of Marketing at Inflection.io, underscores the critical significance of net revenue retention (NRR) and advocates…

1 year, 11 months ago

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CMOs: Closing the Internal and External Perception Gap

Episode 88

💡 TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth a…

1 year, 11 months ago

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How to Successfully Onboard a New VP of Marketing

Episode 87

💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding exist…

1 year, 11 months ago

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Thought Leadership: The Sales Enablement Machine

Episode 86

💡 Marina Devalia, CMO at Vantaca and founder of Playbook Lab, discusses the need for marketers to evolve and take on a more strategic role within org…

1 year, 11 months ago

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Unlocking Revenue Opportunities Through Win-Loss Analysis

Episode 84

💡Stu Perlmeter, founder of 1st Resource, Janet Flesch (Practice Lead), and Kelly Eisner (Interview Analyst) discuss the power of qualitative win-loss…

2 years, 2 months ago

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CSO POV: How to Get Marketing More Involved in Sales

Episode 85

💡 Megan Howe, Chief Sales Officer at Oversight, explores ways to increase marketing involvement in the sales process. She emphasizes the importance o…

2 years, 2 months ago

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Lessons Learned from Building Many Aligned GTM Infrastructures

Episode 83

💡Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a c…

2 years, 6 months ago

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2024 Report: Why Content is the New ABM

Episode 82

Barbie Mattie, former VP Principal Analyst at Forrester and current growth strategy consultant at Iron Horse, discusses the findings of her recent re…

2 years, 6 months ago

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Part 6: Why Do B2B CMOs Fail So Quickly?

Episode 81

Mark Stouse, former CMO and current CEO of Proof Analytics, challenges the notion of being a data-driven CMO. He argues that most CMOs are doing data…

2 years, 6 months ago

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