Podcast Episodes

Thought Leadership: The Sales Enablement Machine

Episode 86

💡 Marina Devalia, CMO at Vantaca and founder of Playbook Lab, discusses the need for marketers to evolve and take on a more strategic role within org…

1 year, 9 months ago

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Unlocking Revenue Opportunities Through Win-Loss Analysis

Episode 84

💡Stu Perlmeter, founder of 1st Resource, Janet Flesch (Practice Lead), and Kelly Eisner (Interview Analyst) discuss the power of qualitative win-loss…

2 years ago

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CSO POV: How to Get Marketing More Involved in Sales

Episode 85

💡 Megan Howe, Chief Sales Officer at Oversight, explores ways to increase marketing involvement in the sales process. She emphasizes the importance o…

2 years ago

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Lessons Learned from Building Many Aligned GTM Infrastructures

Episode 83

💡Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a c…

2 years, 4 months ago

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2024 Report: Why Content is the New ABM

Episode 82

Barbie Mattie, former VP Principal Analyst at Forrester and current growth strategy consultant at Iron Horse, discusses the findings of her recent re…

2 years, 4 months ago

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Part 6: Why Do B2B CMOs Fail So Quickly?

Episode 81

Mark Stouse, former CMO and current CEO of Proof Analytics, challenges the notion of being a data-driven CMO. He argues that most CMOs are doing data…

2 years, 4 months ago

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CMOs: The Impact of FOMO on Revenue

Episode 80

💡B2B marketing specialist Amanda Rabideau highlights FOMO's influence on revenue marketing. She advocates targeting specific audiences, enhancing cus…

2 years, 5 months ago

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How to Reframe the B2B Buyer Conversation for Success

Episode 79

James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demons…

2 years, 5 months ago

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Using Content to Do the Heavy Lifting for You

Episode 78

Karla Rivershaw, an award-winning global marketing leader, discusses the power of content marketing and its role in understanding and guiding the buy…

2 years, 5 months ago

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CRO POV: The Future of the B2B Revenue Engine

Episode 77

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignmen…

2 years, 5 months ago

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