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CMOs: Why Creativity Still Moves the Needle
Episode 110
💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in A…
1Â year, 8Â months ago
CMOs: How to Hit All the Metrics That Matter
Episode 108
💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how opera…
1Â year, 8Â months ago
The CMO’s ROI Blind Side
Episode 107
💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the i…
1Â year, 8Â months ago
CMOs: How to Succeed When All Odds Are Against You
Episode 106
💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of b…
1Â year, 8Â months ago
The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing
Episode 105
💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, …
1Â year, 8Â months ago
CMOs: How to Achieve Success by Thinking Like an Investment Banker
Episode 104
💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investm…
1Â year, 9Â months ago
The CMO’s Most Unexpected Growth Strategy
Episode 103
💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, reveal…
1Â year, 9Â months ago
Aligning the Entire Executive Team Behind Your ICP
Episode 102
💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the …
1Â year, 9Â months ago
CROs: Understanding Buyer’s Dysfunction
Episode 101
💡 Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He also …
1Â year, 10Â months ago
B2C Lessons on How to Explode B2B Growth Partnerships
Episode 99
💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster i…
1Â year, 10Â months ago