Podcast Episodes

Unlocking the Secrets to Success in Billion-Dollar Quotas

Episode 96

💡 Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of …

1 year, 8 months ago

View Episode

What Successful B2B Go-To-Market Execution Looks Like

Episode 95

💡 Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain ind…

1 year, 8 months ago

View Episode

CROs: How to Stay Ahead of Your Five-Year Growth Plan

Episode 94

💡 Niklas Tjäder, CRO of Abion, emphasizes the importance of building companies for customers and employees. He highlights the significance of nurturi…

1 year, 8 months ago

View Episode

A Leadership Evolution: B2B CMO Switches to CEO and Back

Episode 93

💡 Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for supp…

1 year, 8 months ago

View Episode

From CMO to CRO: Marketing and Sales Alignment

Episode 92

💡 Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams.…

1 year, 8 months ago

View Episode

Exploring the Great B2B Customer Experience Debate

Episode 91

💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, r…

1 year, 9 months ago

View Episode

How to be a CMO in a Rapidly Growing Startup

Episode 90

💡 Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance …

1 year, 9 months ago

View Episode

CMOs: Stop Undervaluing Net Revenue Retention

Episode 89

💡 Dave Rigotti, Co-Founder and Head of Marketing at Inflection.io, underscores the critical significance of net revenue retention (NRR) and advocates…

1 year, 9 months ago

View Episode

CMOs: Closing the Internal and External Perception Gap

Episode 88

💡 TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth a…

1 year, 9 months ago

View Episode

How to Successfully Onboard a New VP of Marketing

Episode 87

💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding exist…

1 year, 9 months ago

View Episode