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Why CMOs Need to be Chief Competitive Advantage Officers
Episode 139
Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive O…
1 year, 7 months ago
CMOs: How to Play the Dual Role of Marketer and Business Leader at the Same Time
Episode 138
💡 Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer an…
1 year, 7 months ago
CROs: How to Build a Diversified Portfolio of Revenue
Episode 137
💡 Edan Gottlib, CRO at Hygraph, shares insights on the intricacies of building a diversified revenue portfolio, crucial for achieving sustainable gro…
1 year, 7 months ago
CMOs: Why B2B Marketing Needs to Be More Like Entertainment
Episode 135
💡 Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment indust…
1 year, 7 months ago
CMOs: The Engineering Perspective on Creating Hyper-Revenue Growth
Episode 136
💡 Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through…
1 year, 7 months ago
Getting Things Done as a CMO, Now CRO
Episode 134
💡Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in un…
1 year, 7 months ago
How to Transform Your GTM Strategy for Today's B2B Buyers
Episode 133
💡 Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the d…
1 year, 7 months ago
CMO Resilience: How to Prove Marketing's Value
Episode 132
💡 Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares he…
1 year, 7 months ago
CMOs: Elevating the Customer Role to a Seat at the Table
Episode 131
💡 Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sal…
1 year, 7 months ago
CMOs: How to Build Adaptive Frameworks for Changing Market Conditions
Episode 130
💡 Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He…
1 year, 7 months ago