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CMO & PE Perspectives: How To Create Value Quickly
Episode 112
💡 Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while…
1Â year, 6Â months ago
Transforming Toxic Cultures Into High-Performance Success
Episode 116
💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluabl…
1Â year, 6Â months ago
CMOs: Is Community-Led Marketing One of Your Biggest Blind Spots?
Episode 115
💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as …
1Â year, 6Â months ago
The Path to Growing from Zero to $20 Million and Beyond
Episode 114
💡 Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing…
1Â year, 6Â months ago
How to Get Your Sales People Out from Behind the Product
Episode 113
💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing produc…
1Â year, 6Â months ago
CMOs: How to Forecast for your CFO with Confidence
Episode 111
💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasiz…
1Â year, 6Â months ago
CMOs: Marketing & Selling New Categories and Brands
Episode 109
💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience …
1Â year, 6Â months ago
CMOs: Why Creativity Still Moves the Needle
Episode 110
💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in A…
1Â year, 6Â months ago
CMOs: How to Hit All the Metrics That Matter
Episode 108
💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how opera…
1Â year, 6Â months ago
The CMO’s ROI Blind Side
Episode 107
💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the i…
1Â year, 6Â months ago