Podcast Episodes

CMOs: Why B2B Marketing Needs to Be More Like Entertainment

Episode 135

💡 Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment indust…

1 year, 5 months ago

View Episode

CMOs: The Engineering Perspective on Creating Hyper-Revenue Growth

Episode 136

💡 Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through…

1 year, 5 months ago

View Episode

Getting Things Done as a CMO, Now CRO

Episode 134

💡Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in un…

1 year, 5 months ago

View Episode

How to Transform Your GTM Strategy for Today's B2B Buyers

Episode 133

💡 Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the d…

1 year, 5 months ago

View Episode

CMO Resilience: How to Prove Marketing's Value

Episode 132

💡 Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares he…

1 year, 5 months ago

View Episode

CMOs: Elevating the Customer Role to a Seat at the Table

Episode 131

💡 Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sal…

1 year, 5 months ago

View Episode

CMOs: How to Build Adaptive Frameworks for Changing Market Conditions

Episode 130

💡 Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He…

1 year, 5 months ago

View Episode

CRO Insights: In-Depth ICP Analysis Drives Go-to-Market Success

Episode 129

💡 Baris Vural, CRO at Smartlinx, emphasizes the vital role of a well-defined Ideal Customer Profile (ICP) in accelerating go-to-market success. He ex…

1 year, 5 months ago

View Episode

CMOs: What Is the Importance of Your ZMOT?

Episode 128

💡 Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemp…

1 year, 5 months ago

View Episode

The Concept of CMO Darwinism

Episode 127

💡 Shashwat Ghosh, Former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He …

1 year, 5 months ago

View Episode