Podcast Episodes
Back to Search
CMO Turnarounds: Addressing the Identity Crisis
Episode 176
💡 Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environme…
1Â year, 2Â months ago
Our Land-and-Expand Strategy Is Broken
Episode 179
💡 Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer lo…
1Â year, 2Â months ago
How Important Are People in Creating Unicorns?
Episode 178
💡Guillem Fiter, the CMO of Opti Digital, talks about the often-underestimated role of the people factor in creating unicorn companies. He discusses h…
1Â year, 2Â months ago
How Do You Demonstrate B2B Value? A Challenge to Overcome
Episode 180
💡Lina Tonk, the Chief Marketing Officer of Recurly, Lina Tonk, as they delve into the complexities of demonstrating B2B value. With her vast experien…
1Â year, 2Â months ago
Overcoming the Challenge of B2B Buyers' Own Misperceptions of Their Problem
Episode 175
💡 Vera Huebner, Chief Marketing Officer at Frankfurt School of Finance & Management, discusses re-educating B2B buyers in detail. Her insights explai…
1Â year, 2Â months ago
How to Redefine Value in the Buyer’s Journey
Episode 174
💡 Ryan Nelsen, Chief Marketing Officer at StackAdapt, dives deeply into redefining value across today’s complex buyer journeys. He discusses the impa…
1Â year, 2Â months ago
Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
Episode 173
💡Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer…
1Â year, 3Â months ago
How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
Episode 172
💡Sunita Kishnani, Chief Marketing Officer at Softude, discuss innovative strategies in account-based marketing (ABM) and go-to-market approaches for …
1Â year, 3Â months ago
What is the CMO's Agenda for Setting Priorities?
Episode 171
💡Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging cust…
1Â year, 3Â months ago
CMOs: Start Being Uncomfortable About the Concept of Ideal Customer Profile
Episode 170
💡Lee Grunnell, CMO at Womble Bond Dickinson (UK), sheds light on the critical examination of the Ideal Customer Profile (ICP) and the necessity of be…
1Â year, 3Â months ago