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The Investor CMO and Entrepreneur Perspective on Building Today’s Go-to-Market Strategy
Episode 146
💡 Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-marke…
1 year, 4 months ago
CMOs: How to Utilize AI for Competitive Marketing
Episode 145
💡 Angela Hill, Partner and Chief Marketing Officer at Chief Outsiders, shares insights on using AI to enhance traditional marketing. She emphasizes t…
1 year, 4 months ago
How to Market with Too Many Unknowns
Episode 144
💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing deman…
1 year, 4 months ago
CMOs: Stop Burning Your TAM
Episode 143
💡 James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Address…
1 year, 4 months ago
Marketing Exec POV: How to be Digital First, Human Always
Episode 142
💡 Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differen…
1 year, 4 months ago
CMOs: More Than Ever, Conversations Are the Gold Mine
Episode 141
💡 Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores …
1 year, 5 months ago
Myth or Truth: Never Make a B2B Cold Call
Episode 140
💡 Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content…
1 year, 5 months ago
Why CMOs Need to be Chief Competitive Advantage Officers
Episode 139
Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive O…
1 year, 5 months ago
CMOs: How to Play the Dual Role of Marketer and Business Leader at the Same Time
Episode 138
💡 Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer an…
1 year, 5 months ago
CROs: How to Build a Diversified Portfolio of Revenue
Episode 137
💡 Edan Gottlib, CRO at Hygraph, shares insights on the intricacies of building a diversified revenue portfolio, crucial for achieving sustainable gro…
1 year, 5 months ago