Podcast Episodes
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How to Create Alignment Between Your ICP and Go-to-Market Strategy
Episode 149
💡 Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer eng…
1Â year, 5Â months ago
What to Learn from a Goldman Sachs Advisor and Three-Time CMO
Episode 148
💡Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. …
1Â year, 5Â months ago
C-Suite: How to Create a Winning Culture That Produces Unicorns
Episode 147
💡 Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. Th…
1Â year, 5Â months ago
The Investor CMO and Entrepreneur Perspective on Building Today’s Go-to-Market Strategy
Episode 146
💡 Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-marke…
1Â year, 6Â months ago
CMOs: How to Utilize AI for Competitive Marketing
Episode 145
💡 Angela Hill, Partner and Chief Marketing Officer at Chief Outsiders, shares insights on using AI to enhance traditional marketing. She emphasizes t…
1Â year, 6Â months ago
How to Market with Too Many Unknowns
Episode 144
💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing deman…
1Â year, 6Â months ago
CMOs: Stop Burning Your TAM
Episode 143
💡 James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Address…
1Â year, 6Â months ago
Marketing Exec POV: How to be Digital First, Human Always
Episode 142
💡 Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differen…
1Â year, 6Â months ago
CMOs: More Than Ever, Conversations Are the Gold Mine
Episode 141
💡 Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores …
1Â year, 7Â months ago
Myth or Truth: Never Make a B2B Cold Call
Episode 140
💡 Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content…
1Â year, 7Â months ago