Podcast Episodes

CRO Insights: In-Depth ICP Analysis Drives Go-to-Market Success

Episode 129

💡 Baris Vural, CRO at Smartlinx, emphasizes the vital role of a well-defined Ideal Customer Profile (ICP) in accelerating go-to-market success. He ex…

1 year, 7 months ago

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CMOs: What Is the Importance of Your ZMOT?

Episode 128

💡 Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemp…

1 year, 7 months ago

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The Concept of CMO Darwinism

Episode 127

💡 Shashwat Ghosh, Former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He …

1 year, 7 months ago

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Cloud Republic: Modernizing Go-to-Market Strategies for Success

Episode 126

💡 Søren Vasø, Chief Marketing Officer at MapsPeople, delves deep into innovative B2B marketing strategies. Søren discusses the groundbreaking concept…

1 year, 7 months ago

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CMOs: Don’t Accept the Status Quo, Be a Business Leader First

Episode 125

💡 Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadershi…

1 year, 8 months ago

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B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

Episode 124

💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive expe…

1 year, 8 months ago

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CMOs: Becoming the Leading Customer Authority in Your Business

Episode 123

💡 Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. S…

1 year, 8 months ago

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CMOs: Lesson Learned From a B2B Turnaround

Episode 122

💡 Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer exper…

1 year, 8 months ago

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How to Not Overcomplicate Our Own Success

Episode 121

💡 Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in busin…

1 year, 8 months ago

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How Core Values Truly Impact Your Clients and Business

Episode 119

💡 Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values p…

1 year, 8 months ago

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