Podcast Episodes

CMOs: How to Succeed When All Odds Are Against You

Episode 106

💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of b…

1 year, 6 months ago

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The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing

Episode 105

💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, …

1 year, 7 months ago

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CMOs: How to Achieve Success by Thinking Like an Investment Banker

Episode 104

💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investm…

1 year, 7 months ago

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The CMO’s Most Unexpected Growth Strategy

Episode 103

💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, reveal…

1 year, 7 months ago

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Aligning the Entire Executive Team Behind Your ICP

Episode 102

💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the …

1 year, 7 months ago

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CROs: Understanding Buyer’s Dysfunction

Episode 101

💡 Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He also …

1 year, 8 months ago

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B2C Lessons on How to Explode B2B Growth Partnerships

Episode 99

💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster i…

1 year, 8 months ago

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What Does It Take to Be a Successful Early-Stage CRO?

Episode 100

💡 Scott Edmonds, Chief Revenue Officer at Syncari, discusses driving growth in early-stage B2B SaaS startups. He shares insights from his startup and…

1 year, 8 months ago

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Why Do B2B CROs Fail So Quickly?

Episode 98

💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural f…

1 year, 8 months ago

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How to Get Your Sales People Out from Behind the Product

Episode 113

💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing produc…

1 year, 8 months ago

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