Podcast Episodes

What Does It Take to Be a Successful Early-Stage CRO?

Episode 100

💡 Scott Edmonds, Chief Revenue Officer at Syncari, discusses driving growth in early-stage B2B SaaS startups. He shares insights from his startup and…

1 year, 10 months ago

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Why Do B2B CROs Fail So Quickly?

Episode 98

💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural f…

1 year, 10 months ago

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How to Get Your Sales People Out from Behind the Product

Episode 113

💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing produc…

1 year, 10 months ago

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Part 7: Why Do B2B CMOs Fail So Quickly?

Episode 97

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphas…

1 year, 10 months ago

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Unlocking the Secrets to Success in Billion-Dollar Quotas

Episode 96

💡 Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of …

1 year, 10 months ago

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What Successful B2B Go-To-Market Execution Looks Like

Episode 95

💡 Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain ind…

1 year, 10 months ago

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CROs: How to Stay Ahead of Your Five-Year Growth Plan

Episode 94

💡 Niklas Tjäder, CRO of Abion, emphasizes the importance of building companies for customers and employees. He highlights the significance of nurturi…

1 year, 10 months ago

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A Leadership Evolution: B2B CMO Switches to CEO and Back

Episode 93

💡 Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for supp…

1 year, 10 months ago

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From CMO to CRO: Marketing and Sales Alignment

Episode 92

💡 Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams.…

1 year, 10 months ago

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Exploring the Great B2B Customer Experience Debate

Episode 91

💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, r…

1 year, 11 months ago

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