Podcast Episodes
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High-Growth Lessons of Success from a Bootstrapped Startup
Episode 56
Despite being bootstrapped, Kenneth Burke, the VP of Marketing at TexRequest, discusses the value of content marketing as a cost-effective strategy. …
2 years, 6 months ago
Content 3.0: Crafting Content Experiences for Enhanced Engagement
Episode 55
Alex Shevelenko, CEO of RELAYTO, a content experiences company, discusses how content experiences can revolutionize how businesses engage with their …
2 years, 6 months ago
Creating Uncommon Relationships & Involvement with Sales
Episode 54
According to Jill Tygh, VP of Marketing at Data Cubed Health, trust is the key to creating a successful relationship between marketing and sales. Bot…
2 years, 6 months ago
CMOs: Mastering the Evolution of AI and Language Models
Episode 53
Jim discusses how the landscape of content creation is evolving. With the rise of language model AI, marketers need to adapt their strategies to ensu…
2 years, 6 months ago
CMOs: Embracing Emotion, Brand, and Storytelling Mastery
Episode 52
Today’s guest is Polo Aristoy, an experienced marketing professional with a unique background in both B2C and B2B. He has worked as an analyst and co…
2 years, 7 months ago
CMOs: Leveraging AI to Enhance Marketing Strategies
Episode 51
Maria Osipova, CMO at Penny AI, discusses the role of AI in marketing and how it can augment, rather than replace, marketing teams. She emphasizes th…
2 years, 7 months ago
How to Create Hockey Stick Growth as a B2B CMO
Episode 50
Jeff Perkins, a 3x CMO and CEO, shares his insights on achieving hockey stick growth in startups. He emphasizes the requirements of a deep understand…
2 years, 7 months ago
How to Evaluate Your Next B2B CMO Company and Role
Episode 49
Jill Ransome, a two-time B2B CMO with over 25 years of marketing experience, discusses the importance of alignment between CMOs and the companies the…
2 years, 7 months ago
CMOs: How to Re-Shape the Problem as a Priority
Episode 48
Meet Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience. Steve introduces the concept of reshaping the buyer's core …
2 years, 7 months ago
CMOs: How To Build and Scale Startup Teams
Episode 47
Matt Anthony, the CMO of Query, talks about his experience with 13 different startups and his strategies for developing high-performance teams. Matt …
2 years, 7 months ago