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Starting Targeted, Trust-Based Conversations from Influencer Content
Episode 71
Published 2 years, 6 months ago
Description
Brynne Tillman, CEO of Social Sales Link, emphasizes shifting from a self-centered, resume-focused approach to a resource-focused one. She helps professionals leverage LinkedIn professionally to position themselves as thought leaders and attract their target audience.
"This is not about pitch. This is about showing up as a thought leader and a resource." - Brynne Tillman
Brynne explains the three legs of content on LinkedIn: curation, engagement, and creation. She provides insights on curating content from prospects and referral partners, engaging with their content to build relationships, and creating valuable content that resonates with the target audience.
Follow Brynne Tillman on LinkedIn
Follow host Steve MacDonald on LinkedIn