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CMOs: Embracing B2C Strategies for More B2B Success
Episode 40
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa Johns an…
2 years, 9 months ago
CMOs, Stop Relying on Marketing Attribution
Episode 39
In this interview, Jon Ewing, a three-time B2B CMO, discusses the role of marketing attribution in B2B marketing. While acknowledging the importance …
2 years, 9 months ago
5 B2B Go-To-Market Best Practices
Episode 38
CMO Fran Wilson has a wealth of experience in B2B software and was involved in the growth of Red Hat from its early stages to its acquisition by IBM …
2 years, 9 months ago
Nurturing Ongoing Thought Leadership: Fueling Content Innovation
Episode 37
Vincent Guérin, VP and Head of Marketing at Trolley, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the importance of con…
2 years, 9 months ago
CMO Secrets for Content Strategy & Creation
Episode 36
Introducing Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse. Elizabeth has a wealth of experience in the marketing industry, hav…
2 years, 9 months ago
CMO Insights from the Founder of a Revenue Attribution Platform
Episode 35
Steffen Hedebrandt, founder and CMO of Dream Data, discusses the importance of revenue attribution in B2B marketing. He emphasizes the need for marke…
2 years, 9 months ago
The Importance of Hyper-Personalization in B2B Marketing
Episode 34
In this interview, Anil Rege, CMO of Plastic Financial Rewards, discusses the importance of hyper-personalization in B2B marketing. Drawing from his …
2 years, 9 months ago
CMOs: Abandon What You Once Held Dear
Episode 33
In this interview with Aaron Ballew, CMO of Split, he introduces the concept of forced learning and abandoning traditional marketing practices. Aaron…
2 years, 9 months ago
CMOs, Are You Using Discriminative or Generative AI?
Episode 32
In this interview, Neil Morrison, Global Head of Measurement at Signal AI, discusses key advancements in AI as discriminative AI, which allows for th…
2 years, 9 months ago
Embracing Marketing and B2B Strategies: A Necessity for Higher Education
Episode 31
Monica Cooper, CMO of the Robinson College of Business, discusses the challenges facing higher education in today's market. The insights shared by Mo…
2 years, 9 months ago