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The Most Under-Utilized Insight Gathering Strategy for CMOs
Description
Ron Carson, a CMO, former founder, and Forbes Communications Council member with 25+ years of experience, shares his perspective on the critical role of a CMO and the importance of "just asking" customers for insights. He emphasizes the need for marketing departments to stay connected with customers and non-customers to understand their needs, motivations, and preferred channels of communication.
"Without having regular customer conversations, you risk being untethered from our customer base." - Ron Carson
By having direct and ongoing conversations, marketing can align their content and messaging with the customer journey, uncover blind spots, and ensure a positive customer experience that directly impacts renewals, referrals, cross-sells, and upsells. Ron encourages CMOs to prioritize customer conversations that drive success at all levels.
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