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30. What’s it like to work at Facebook? with Steve Hatch
30. What’s it like to work at Facebook? with Steve Hatch

Season 1 Episode 30

Steve Hatch, Vice President Northern Europe at Facebook, and former CEO at MEC (now Wavemaker) talks about the difference between his current job and…

6 years, 7 months ago

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29. What makes a game-changing CMO? with Nadine Dietz
29. What makes a game-changing CMO? with Nadine Dietz

Season 1 Episode 29

What is the role of the CMO? How is it changing? And, most importantly, what makes a really good one? Jane Ostler interviews Nadine Dietz, chief comm…

6 years, 7 months ago

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28. How can marketers bring more joy to their work?
28. How can marketers bring more joy to their work?

Season 1 Episode 28

Jane and Andrew speak to Bruce Daisley, VP EMEA for Twitter, about the role the platform plays in society and the marketing mix, as well as his own w…

6 years, 7 months ago

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BONUS: Why should we care about brand value?
BONUS: Why should we care about brand value?

Season 1

June saw the release of the BrandZ Top 100 Most Valuable Global Brands of 2019, with Amazon taking the top spot for the first time. But why does it m…

6 years, 7 months ago

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27. How does Google balance creativity and technology?
27. How does Google balance creativity and technology?

Season 1 Episode 27

With more data at our disposal than ever, new tools, new tech, machine learning… are machines about to replace creatives? Tara Walpert Levy (VP, Agen…

6 years, 7 months ago

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Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop
Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop

Season 1

We know that marketing think they are doing a good job when it comes to gender portrayal... while most consumers actually don't feel they are accurat…

6 years, 8 months ago

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Live at Cannes Lions: Why should creatives embrace AI?
Live at Cannes Lions: Why should creatives embrace AI?

Season 1

Today at Cannes Lions, Jane Ostler spoke to Chris Duffey, Head of AI Innovation and Strategy at Adobe and Anthony Reeves, Chief Creative Officer, Wun…

6 years, 8 months ago

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Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?
Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?

Season 1

BrandZ data shows the biggest brands in the world are now technology brands. Where does that leave brands who make physical products and companies li…

6 years, 8 months ago

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Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar

Season 1

Today Jane Ostler speaks to influencer and content creator Dominique Davis (@AllThatIsShe) and Neil Waller, co-founder and CEO of Whalar, the influen…

6 years, 8 months ago

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Live at Cannes Lions: Why are we still talking about brand purpose? with P&G
Live at Cannes Lions: Why are we still talking about brand purpose? with P&G

Season 1

Welcome to Future Proofing Creativity, recorded live at Cannes Lions in June 2019.  

This episode features Hesham Tohamy, head of P&G’s North America…

6 years, 8 months ago

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