Podcast Episodes
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50. What’s changing media agencies in 2020?
Season 1 Episode 50
Recently returned from CES in Vegas, Marco Rimini (Chief Development Officer at Mindshare) feels he has glimpsed the future – as well as a few things…
6 years ago
49. How do you transform marketing in a 500-year-old business?
Season 1 Episode 49
You don't get much more traditional than Oxford University Press: over 500 years old, its roots dating back to 1478 when the first book was published…
6 years, 1 month ago
48. Why does marketing need to be sustainable?
Season 1 Episode 48
Too many marketers still believe that sustainability in marketing comes at the expense of cost-effectiveness – when, increasingly, adopting sustainab…
6 years, 1 month ago
47. How can you make the most of chatbots?
Season 1 Episode 47
There are more and more times when we find ourselves talking to what might seem like a person, but it’s actually a bot, often powered by AI. But what…
6 years, 2 months ago
46. What makes marketers inspiring?
Season 1 Episode 46
Michael Fanuele has written about the Six Skills of Inspiration in his new book, Stop Making Sense. In this episode, we speak to Michael in New York …
6 years, 2 months ago
45. How can you make the world a better place?
Season 1 Episode 45
Daianna Karaian has always worked at the intersection of sustainability and business, helping brands make money while also making a difference in the…
6 years, 2 months ago
44. How do you produce news in a digital world?
Season 1 Episode 44
What’s involved in producing news? And what’s new about news in a more digital-focussed world? Inga Thordar, Executive Editor of International, CNN D…
6 years, 3 months ago
43. How do you delight Indian banking customers?
Season 1 Episode 43
What makes a bank successful? How do you attract and retain customers in the Indian banking market? And what role does technology play? S. Ramakrishn…
6 years, 3 months ago
42. How can marketing change a company’s culture?
Season 1 Episode 42
The Racing Post was set up in 1986 to provide expert insights to fans of racing. But how does it approach marketing today? What does the future look …
6 years, 4 months ago
41. Are marketers realising the full potential of AI and machine learning?
Season 1 Episode 41
Can we use machine learning algorithms to better understand consumers? How they truly feel, simply by looking at their face or reading their Tweets? …
6 years, 4 months ago