Podcast Episodes
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40. What is the value of creativity? with Perry Nightingale
Season 1 Episode 40
How can we measure creativity? It's a big question, and a big challenge - but one that WPP's Perry Nightingale is keen to answer (with a little help …
6 years, 4 months ago
39. Why does the adtech market need to change?
Season 1 Episode 39
Kirk McDonald, CMO of advertising and analytics company Xandr, talks to Jane Ostler in Cannes about his views on the digital landscape – how digital …
6 years, 5 months ago
38. What is the future of automotive? with Mat Heinl
Season 1 Episode 38
There is a lot of disruption in the world of ‘mobility’ – but what does that actually mean? What does it take to launch a ‘mobility’ product? How wil…
6 years, 5 months ago
37. Why does eBay advertise on TV? with Gareth Jones
Season 1 Episode 37
There is a lot people don’t know about eBay, says Gareth Jones. In order to bust some of those myths – around things like delivery and newness – the …
6 years, 5 months ago
36. Can a machine be creative? with Perry Nightingale
Season 1 Episode 36
Technology and data now sit at the heart of marketing, and AI has quietly embedded itself in our culture. But how can we use it to produce adverts th…
6 years, 5 months ago
35. Can marketing make us enjoy food more? with Dr Cammy Crolic
Season 1 Episode 35
If enjoying food makes us choose to consume more of it, then learning how to trigger greater levels of enjoyment could be a valuable tool in a brand’…
6 years, 6 months ago
34. How can we make online advertising better? featuring Teads
Season 1 Episode 34
How do you bridge the gap between creative and media teams to deliver more effective campaigns? How do you encourage users to actually watch a video …
6 years, 6 months ago
33. How can brands make the most of Pinterest? with Jon Kaplan
Season 1 Episode 33
What makes Pinterest different to other platforms? Jon Kaplan, Global Head of Partnerships, explains to Jane and Felipe how users (or Pinners) actual…
6 years, 6 months ago
32. What’s changed in the agency world? with MediaCom’s Nick Lawson
Season 1 Episode 32
Nick Lawson, CEO EMEA and client practice lead at MediaCom, spoke to us in Cannes about the changing world of the media agency, how the industry has …
6 years, 6 months ago
31. Why is Spotify getting into podcasts? with Danielle Lee
Season 1 Episode 31
The Culture Next global trends report from Spotify explains how younger audiences are changing – experiencing screen exhaustion and re-evaluating the…
6 years, 7 months ago