Podcast Episodes
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8. What is the future of radio?
Season 1 Episode 8
The world of radio has changed, but consumption of this medium has never been higher. Director of Folder Media and founder of the British Podcast Awa…
7 years, 4 months ago
7. Is voice technology the next big thing?
Season 1 Episode 7
Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants and their …
7 years, 5 months ago
6. Do Facebook adverts work?
Season 1 Episode 6
A huge number of businesses rely on Facebook to spread their message and boost their sales – but what metrics are really affected by Facebook ads, an…
7 years, 5 months ago
5. What skills do marketers really need?
Season 1 Episode 5
Our guest Mark Visser (Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look l…
7 years, 6 months ago
4. Where are all the women in advertising?
Season 1 Episode 4
Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly …
7 years, 6 months ago
3. Can brands use technology to become more ‘human’?
Season 1 Episode 3
With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, Saïd Bu…
7 years, 6 months ago
2. What does ‘trusting a brand’ actually mean?
Season 1 Episode 2
Brand trust has been conflated with data privacy issues, but surely it means more than that? Charlie Hiscocks, agency veteran and former head of comm…
7 years, 7 months ago
1. Are social influencers worth the investment?
Season 1 Episode 1
We speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s per…
7 years, 7 months ago