Podcast Episodes
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26. What can advertising do about “toxic masculinity”?
Season 1 Episode 26
How can brands move beyond stereotypes? Why does it matter? And what does it look like in a world where 84 men each week are taking their own lives, …
6 years, 8 months ago
25. How much branding can you put in branded content?
Season 1 Episode 25
Branded content is absolutely everywhere… but why? What format works best, at each stage of a customer’s journey? How transparent should you be? And …
6 years, 9 months ago
24. What is the best way to achieve business growth?
Season 1 Episode 24
The Initiative for Real Growth has analysed a huge range of research, including hundreds of C-suite interviews, to uncover the factors that drive sus…
6 years, 9 months ago
23. How can brands get gender right?
Season 1 Episode 23
We talk all things gender in advertising with Angeline Martyn, Head of Private Sector Engagement at UN Women (the United Nations Entity for Gender Eq…
6 years, 9 months ago
22. How do you name a corporate brand? with Essity
Season 1 Episode 22
What’s in a name? When you are a global company, known throughout the world for health and hygiene products including TENA, Tork, Bodyform, Libresse,…
6 years, 10 months ago
21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School
Season 1 Episode 21
Recorded live at Saïd Business School (Oxford University), a panel of experts talk about the What Women Want? initiative by Kantar, launched in 2018 …
6 years, 10 months ago
20. How does the BBC use audience data?
Season 1 Episode 20
The BBC’s public purpose is to inform, educate, entertain and bring the country together. Measuring and improving this is at the heart of the corpora…
6 years, 11 months ago
19. Should marketers invest in AI?
Season 1 Episode 19
Yasmeen Ahmad from Teradata tells us what Artificial Intelligence (AI) actually means, and where it can be valuable for businesses – particularly for…
6 years, 11 months ago
BONUS: What Women Want? Exhibition Audio Tour by Kantar
Season 1
2018 marked the centenary of women’s suffrage in the UK. This was the beginning of a new era, when brands started to see women as consumers in their …
7 years ago
18. What is the business case for marketing?
Season 1 Episode 18
Despite there being so much evidence of marketing effectiveness, the industry doesn’t always promote itself and believe in its own value, says Russel…
7 years ago