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10. What can marketers learn from the dark web?
Season 1 Episode 10
If you understand how marketing works, argues Felipe Thomaz, you can assist in dismantling markets that should not exist. That’s why Thomaz, a marketing academic, lists ‘the dark web’ as one of his s…
Published on 6 years, 9 months ago
9. Is advertising creative enough?
Season 1 Episode 9
Is the art of advertising dead? Not quite, says writer, producer and director Paul Burke, but after 30 ‘odd’ years in the world of creating ads for a huge range of brands, he definitely has some view…
Published on 6 years, 10 months ago
8. What is the future of radio?
Season 1 Episode 8
The world of radio has changed, but consumption of this medium has never been higher. Director of Folder Media and founder of the British Podcast Awards Matt Deegan tells Jane and Andrew what is chan…
Published on 6 years, 10 months ago
7. Is voice technology the next big thing?
Season 1 Episode 7
Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants and their application in Asia Pacific, explaining how and wh…
Published on 6 years, 11 months ago
6. Do Facebook adverts work?
Season 1 Episode 6
A huge number of businesses rely on Facebook to spread their message and boost their sales – but what metrics are really affected by Facebook ads, and what should brands consider when they are settin…
Published on 7 years ago
5. What skills do marketers really need?
Season 1 Episode 5
Our guest Mark Visser (Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look like in the future. Do we really need whole new ski…
Published on 7 years ago
4. Where are all the women in advertising?
Season 1 Episode 4
Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly shocking. She talks to Andrew and Jane about why t…
Published on 7 years ago
3. Can brands use technology to become more ‘human’?
Season 1 Episode 3
With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, Saïd Business School, discusses her research into consume…
Published on 7 years, 1 month ago
2. What does ‘trusting a brand’ actually mean?
Season 1 Episode 2
Brand trust has been conflated with data privacy issues, but surely it means more than that? Charlie Hiscocks, agency veteran and former head of communications at SAB Miller, discusses his views and …
Published on 7 years, 1 month ago
1. Are social influencers worth the investment?
Season 1 Episode 1
We speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s perspective on the value of influencer marketing, and…
Published on 7 years, 1 month ago