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17. Is advertising diverse enough?
Season 1 Episode 17
Advertising needs to reflect our society, says Karen Blackett OBE – UK Country Manager for WPP, Chairperson of MediaCom and race equality business ch…
7 years ago
16. What is the future of news?
Season 1 Episode 16
The world of news is changing, from the way people consume it to how trusted certain channels are, and how the model is funded. Seth Rogin of Nucleus…
7 years, 1 month ago
15. Can a business be truly customer-centric?
Season 1 Episode 15
Metro Bank is a UK bank that aims to put customers and colleagues at the heart of everything they do. Their CEO Craig Donaldson tells us how they ach…
7 years, 1 month ago
14. What is Twitter’s role in the media mix?
Season 1 Episode 14
In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations o…
7 years, 2 months ago
BONUS: How will the media landscape change in 2019?
Season 1
Will analytics and AI finally help marketing teams measure ROI properly? Will TV ‘die’ or become bigger than ever? Is it more important to be a real …
7 years, 2 months ago
13. How can businesses close the narrative gap?
Season 1 Episode 13
Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by customers, suppliers, society…
7 years, 2 months ago
12. Are brands paying enough attention to audio?
Season 1 Episode 12
Platforms like Spotify are seeing huge adoption rates, but are brands making the most of the opportunity to reach a new, captive audience through dig…
7 years, 3 months ago
11. Future Proof LIVE: What is marketing’s role in the boardroom?
Season 1 Episode 11
What is the role of marketing in the boardroom? Should the CMO be on the board? If so, how do they get there? And how can organisations grow and nurt…
7 years, 3 months ago
10. What can marketers learn from the dark web?
Season 1 Episode 10
If you understand how marketing works, argues Felipe Thomaz, you can assist in dismantling markets that should not exist. That’s why Thomaz, a market…
7 years, 3 months ago
9. Is advertising creative enough?
Season 1 Episode 9
Is the art of advertising dead? Not quite, says writer, producer and director Paul Burke, but after 30 ‘odd’ years in the world of creating ads for a…
7 years, 3 months ago