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The Relatable Everyman

The Relatable Everyman



Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be withou…


Published on 2 years, 3 months ago

[DECODED] The Key Roles of Product Development

[DECODED] The Key Roles of Product Development



This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an enti…


Published on 2 years, 3 months ago

HalloThanksMas is Upon Us

HalloThanksMas is Upon Us


Episode 318


The holidays are upon us. Or are they? Well, the holiday merch is on display already in August. How has Black Friday/Cyber Monday evolved and what do vendors and merchants do to keep up and meet cons…


Published on 2 years, 3 months ago

Dating, Dupes, and “Delulu:” Lovers and Outlaws

Dating, Dupes, and “Delulu:” Lovers and Outlaws


Episode 317


LARPing

{00:04:06} - “The first time I published a zine was in 2015 and I was at a point of my editorial life where I really wanted to have ownership over my work, and I wanted to publish articles tha…


Published on 2 years, 3 months ago

The Lighthearted Jester

The Lighthearted Jester



Brands that act as The Jester appeal not to the reason and logic center of our brains, but to the emotional center of our gut. In our personal lives and in business, we often need the reminder to not…


Published on 2 years, 3 months ago

[DECODED] The Secret to Successful Product Development: From Data-Driven Decision Making to Intuition

[DECODED] The Secret to Successful Product Development: From Data-Driven Decision Making to Intuition



This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an enti…


Published on 2 years, 3 months ago

Culture is the Future of Commerce

Culture is the Future of Commerce


Episode 316


To understand the future, you must understand culture. That’s the focus of today’s syndicated episode with our friends from eCommerce Fuel. Andrew Youderian sits down with Phillip to discuss the Futu…


Published on 2 years, 4 months ago

"The Balenciaga Pope"

"The Balenciaga Pope"


Episode 315


Consumers hold more power than ever before, brands are at the center of a moment, and generative AI is creating an opportunity for people to make bigger cultural critiques. How far can you control ho…


Published on 2 years, 4 months ago

The Steadfast Hero

The Steadfast Hero



The Hero is the aspirational archetype that inspires and motivates with optimism and strength. Heroes are there for us, offering security and a reason to be better tomorrow than we are today.

We've lo…


Published on 2 years, 4 months ago

"Blimp Commerce"

"Blimp Commerce"


Episode 314


What is the often-overlooked marker of body data?

{00:08:55} - “The culture of commerce right now is participatory and people right now are building on each other's ideas so rapidly and in real time t…


Published on 2 years, 4 months ago





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