Podcast Episodes
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[DECODED] You Get What You Measure
This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how deci…
2 years, 6 months ago
Pizza Commerce for a Pizza World
Episode 321
The nature of the digital consumer and reaching them in their region and in their context where they are is not just taking something for granted as …
2 years, 6 months ago
Follow the Muse
Episode 320
How do you listen to the customer and make decisions about the customer without making decisions for the customer? How do we talk to customers better…
2 years, 6 months ago
Consumer Muses & Strategic Innovation
Episode 319
Phillip and Brian, AKA Clarks stan, are joined live at eTail in Boston with the Chief Marketing and Digital Officer at Clarks, Tara McRae, as she sha…
2 years, 6 months ago
The Relatable Everyman
Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how importa…
2 years, 6 months ago
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[DECODED] The Key Roles of Product Development
This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how deci…
2 years, 6 months ago
HalloThanksMas is Upon Us
Episode 318
The holidays are upon us. Or are they? Well, the holiday merch is on display already in August. How has Black Friday/Cyber Monday evolved and what do…
2 years, 6 months ago
Dating, Dupes, and “Delulu:” Lovers and Outlaws
Episode 317
LARPing
{00:04:06} - “The first time I published a zine was in 2015 and I was at a point of my editorial life where I really wanted to have ownership …2 years, 7 months ago
The Lighthearted Jester
Brands that act as The Jester appeal not to the reason and logic center of our brains, but to the emotional center of our gut. In our personal lives …
2 years, 7 months ago
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[DECODED] The Secret to Successful Product Development: From Data-Driven Decision Making to Intuition
This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how deci…
2 years, 7 months ago