Podcast Episodes

[DECODED] Great Products Begin with Customer Service: Redefining CX Across Industries

This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualiz…

2 years, 7 months ago

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"An Editor-in-Chief" for Commerce"

Episode 323

What happens when your personal fulfillment is overshadowed by tech advancements and rapid business growth? Thomas McCutchen shares his journey of fi…

2 years, 7 months ago

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Frequent Flier Free-Agency

Episode 322

Phillip and Brian look at loyalty programs including Delta’s, which may turn Brian into a United or an Alaska guy, recap some compelling highlights f…

2 years, 7 months ago

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The Daring Creator

The Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwave…

2 years, 7 months ago

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[DECODED] You Get What You Measure

This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how deci…

2 years, 7 months ago

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Pizza Commerce for a Pizza World

Episode 321

The nature of the digital consumer and reaching them in their region and in their context where they are is not just taking something for granted as …

2 years, 8 months ago

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Follow the Muse

Episode 320

How do you listen to the customer and make decisions about the customer without making decisions for the customer? How do we talk to customers better…

2 years, 8 months ago

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Consumer Muses & Strategic Innovation

Episode 319

Phillip and Brian, AKA Clarks stan, are joined live at eTail in Boston with the Chief Marketing and Digital Officer at Clarks, Tara McRae, as she sha…

2 years, 8 months ago

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The Relatable Everyman

Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how importa…

2 years, 8 months ago

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[DECODED] The Key Roles of Product Development

This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how deci…

2 years, 8 months ago

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