Podcast Episodes
Back to Search![[STEP BY STEP] Mastering Omnichannel Integration for Seamless Shopping](https://image.simplecastcdn.com/images/b9ead544-2cc7-4d27-b40b-3092b4401fd6/22b5c598-e365-4609-8b85-1c73167257e5/3000x3000/step-by-step-season-12-episode-2-square.jpg?aid=rss_feed)
[STEP BY STEP] Mastering Omnichannel Integration for Seamless Shopping
This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me sele…
2 years, 9 months ago
![[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?](https://image.simplecastcdn.com/images/b9ead544-2cc7-4d27-b40b-3092b4401fd6/3c954a48-976f-472c-af8a-85be15475e03/3000x3000/step-by-step-season-12-episode-1-square.jpg?aid=rss_feed)
[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?
This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me sele…
2 years, 9 months ago
Mockup Madness: The Gamification of the Checkout Experience
Episode 305
Mockup Culture is everywhere these days. We have seen things from Wes Anderson Star Wars to Gucci Spring lookbooks created in MidJourney, the possibi…
2 years, 10 months ago
A Hero's Journey
What does it take to build a brand that stands out as a Hero? How does the Hero’s story inspire us and bring about positive impact in the world aroun…
2 years, 10 months ago
Navigating Legal Landmines
Episode 304
Any business comes with risks, and there are many legal issues around advertising that can become major if a brand doesn’t have arms around what thos…
2 years, 10 months ago
Breaking the Hedonic Treadmill
Episode 303
Joy Howard's Early Majority is defying conventional eCommerce norms by building in public with their community. In this episode, learn about Joy's et…
2 years, 10 months ago
Ignorance Plus Desperation
Episode 302
How do you find out what your customers are afraid of and what they already want? What has it been like for Aaron to go from being the long form guy …
2 years, 10 months ago
“23 Metrics That Matter”
Episode 301
The guys sit down and hear from Kiri Masters about her newest report, Fit For Purpose: 23 Next-gen DSP Metrics That Measure What Matter, and the incr…
2 years, 10 months ago
The Future of eCom is Dead Celebrities
Episode 300
The way that we buy is changing dramatically. Folks make less concerted purchases of a higher order value based on this really brief calculus of what…
2 years, 11 months ago
Leveling the Playing Field for U.S. Small Businesses
Episode 299
What do you do when there is an area in public affairs with either fast change or major conflict happening? You send in the sophisticated research te…
2 years, 11 months ago