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Ignorance Plus Desperation
Episode 302
How do you find out what your customers are afraid of and what they already want? What has it been like for Aaron to go from being the long form guy …
3 years ago
“23 Metrics That Matter”
Episode 301
The guys sit down and hear from Kiri Masters about her newest report, Fit For Purpose: 23 Next-gen DSP Metrics That Measure What Matter, and the incr…
3 years ago
The Future of eCom is Dead Celebrities
Episode 300
The way that we buy is changing dramatically. Folks make less concerted purchases of a higher order value based on this really brief calculus of what…
3 years ago
Leveling the Playing Field for U.S. Small Businesses
Episode 299
What do you do when there is an area in public affairs with either fast change or major conflict happening? You send in the sophisticated research te…
3 years, 1 month ago
TikTok Organic Can Lead Product Innovation
Episode 298
Is it possible to find a gap in the market and find your own creative ways to authentically fill it? What are some ways to leverage social media inte…
3 years, 1 month ago
How Thingtesting Became Yelp for DTC and CPG Brands
Episode 297
What role do reviews have in building a business and how can they aid in building community? What is the value of print versus in-person events and t…
3 years, 1 month ago
"The Digital Natives are Analog-Curious"
Episode 296
Today we cover the absence of a modern media format war and the reemergence of convergence devices. PLUS: What is the key to building a better future…
3 years, 1 month ago
Ideation Platforms Enable Creativity
Episode 295
As we sit in the middle of conference and expo season, we chat with Alicia Esposito about what she is excited about in retail right now and why, whil…
3 years, 1 month ago
Healthy Cynicism, Best Practices, and the Everyman
Episode 294
How can we both challenge the idea of best practices while also not throwing the idea completely away? Why do we need guardrails and how do those ser…
3 years, 2 months ago
In-store Innovation Helps the Road Runner Sports “Con-SHOE-mer” Go the Distance: LIVE from eTail Palm Springs
Episode 293
With so many tech options, understanding how brands can use technology in a way that humanizes the customer experience while not being afraid of “get…
3 years, 2 months ago