Podcast Episodes

[DECODED] The New E-Commerce Wars: When Brands Need to Earn Their Place in Consumers' Lives

In an era where consumers gather inspiration everywhere else, branded eCommerce sites face an existential crisis: prove your utility or become irrelevant. This episode examines how consumer expectati…

Published on 19 hours ago

Where Culture Happens, Commerce Follows

Episode 433

As retail sheds its four walls, technology must follow. Jason James (CIO, Aptos) and Nikki Baird (VP of Strategy & Product, Aptos) join us to explore how brands like New Balance deploy 90+ registers …

Published on 3 days, 19 hours ago

Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

Mani Fazeli, VP of Product at Shopify, joins the show to explore how agentic commerce is fundamentally transforming retail. From Sidekick's co-founder capabilities to Sim Gym's buyer simulations, Sho…

Published on 4 days, 19 hours ago

[DECODED] Three-Party Commerce: Trust in the Age of Agents

A quarter of Gen Z and Millennial consumers now trust AI recommendations more than human ones, marking the arrival of retail's first post-human interface. Sharon Gee, VP of Product at Commerce, joins…

Published on 1 week ago

Coach’s Big Store Move: Make You Forget You’re Shopping

Episode 432

Coach's SVP of Global Visual Experience Giovanni Zaccariello reveals how the brand transformed from heritage accessory house to Gen Z cultural force by treating retail as community infrastructure. Fr…

Published on 1 week, 3 days ago

First Look: 2025 BFCM Numbers Are In

Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America…

Published on 1 week, 5 days ago

[DECODED] Commerce in the Age of Context: When Buying Journeys Collapse

The traditional linear shopping journey has collapsed. Commerce now happens everywhere, and consumers are navigating this omnimodal reality with unprecedented fluidity.

Phillip Jackson and Lindsay Tri…

Published on 2 weeks ago

Black Friday vs. Propriety: Nothing Left to Sell

Episode 431

It’s a Black Friday special! Phillip and Brian explore how capitalism commercializes everything it touches, as exemplified beautifully by community-driven Buy Nothing groups facing trademark enforcem…

Published on 2 weeks, 3 days ago

[DECODED] The Psychology of Perpetual Commerce: When Shopping Becomes Who We Are

Nearly half of all consumers now live in a state of perpetual purchase consideration, maintaining mental shopping lists that are never truly empty. With access to new sources of information and inspi…

Published on 3 weeks ago

Closing the AI Transformation Gap

Episode 430

Most marketing teams believe AI will revolutionize their work, yet few experience true transformation. Shai Frank from Optimove discusses new research revealing why organizational readiness—not techn…

Published on 3 weeks, 3 days ago