Podcast Episodes

Rewind: Don’t Say Metaverse

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Episode 408

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Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, we’re playing back VISIONS speaker Justin Breton’s 2024 episode on Walmart Real…

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Published on 2 months, 3 weeks ago

[DECODED] The Power of AI-Enabled Ambition

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Positionless marketing isn’t just a framework—it’s a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove’s VP of Product, Shai Frank, unpa…

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Published on 2 months, 3 weeks ago

Everyone Is Lying to You: The Trad Wife Industrial Complex

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Episode 407

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Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyon…

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Published on 2 months, 4 weeks ago

[DECODED] Unblocking the Exploration–Exploitation Dilemma

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Organizations love to optimize—but often forget what, or who, they’re optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become sl…

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Published on 3 months ago

True Classic Wants to Be a 200+ Year Old Brand

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Episode 406

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Join us for a live session from The Whalies in LA with Bryan Cano, Head of Marketing at True Classic, on a recent meteoric rise to an $850M valuation. Bryan reveals how True Classic is democratizing …

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Published on 3 months ago

[DECODED] Your Positionless Future is Limitless

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Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are be…

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Published on 3 months, 1 week ago

*TEASER* AGI and Brain Hemisphere Surgery

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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus

Access to our new Word of Mouth Index with Fairing, a brand…

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Published on 3 months, 1 week ago

Brands After Vibes: Branding in the Days of Slop

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What happens when everyone becomes a brand for fifteen seconds? And what happens after brands become nothing more than ambient frequencies in our endless scroll? Today, we’re running back the highest…

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Published on 3 months, 1 week ago

[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution

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In this kickoff episode of Decoded, Phillip Jackson sits down with Pini Yakuel to explore the concept of "positionless marketing" — a radical rethinking of how marketing teams operate in an AI-powere…

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Published on 3 months, 2 weeks ago

Everything Must Merge

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Episode 405

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Massive acquisitions—from Skechers to Touchland to Foot Locker—aren’t just headline fodder; they reflect deeper shifts in how value is defined in commerce today. Phillip and Brian explore what this m…

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Published on 3 months, 2 weeks ago