Podcast Episodes

Pickleball and the Enthusiast Economy

Episode 349

The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as t…

2 years ago

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*Teaser* IMMUNE TO ADS

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2 years ago

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Blink to Pay

Episode 348

Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, …

2 years ago

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[DECODED] Potential and Prodigy

Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rah…

2 years ago

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All Hail the Corporate Anniversary

Episode 347

Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an…

2 years, 1 month ago

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“Total Eclipse of the Cart"

Episode 346

There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This i…

2 years, 1 month ago

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The Endless-ish Aisle

Episode 345

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stic…

2 years, 1 month ago

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The Future of Brand Activations feat. Paola Pugliese, Frette

Episode 344

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discus…

2 years, 1 month ago

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*Teaser* NEVER GO FULL MOANA

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2 years, 1 month ago

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The Nerds Will Save Us

Episode 343

For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters t…

2 years, 2 months ago

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