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Five Marketing Principles That Matter More Than AI

Episode 311

#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a qui…

4 months, 2 weeks ago

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How to be Irreplaceable in B2B Marketing (with Josh Lowman)

Episode 310

#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” act…

4 months, 3 weeks ago

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How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

Episode 309

#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). Apr…

4 months, 3 weeks ago

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How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

Episode 308

#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall ev…

4 months, 4 weeks ago

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Should You Invest in Community?

Episode 307

#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Mov…

5 months ago

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What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

Episode 306

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (C…

5 months ago

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The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Episode 305

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every…

5 months, 1 week ago

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The B2B Buying Experience With AI: What Changes?

Episode 304

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations…

5 months, 1 week ago

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The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

Episode 303

#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing E…

5 months, 2 weeks ago

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From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

Episode 302

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Market…

5 months, 2 weeks ago

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