Podcast Episodes
Back to SearchScaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
Episode 270
#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketi…
Published on 2 months, 1 week ago
SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
Episode 269
#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines…
Published on 2 months, 1 week ago
The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
Episode 268
#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire m…
Published on 2 months, 2 weeks ago
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
Episode 267
#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building st…
Published on 2 months, 2 weeks ago
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
Episode 266
#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building s…
Published on 2 months, 3 weeks ago
Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
Episode 265
#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-…
Published on 2 months, 3 weeks ago
The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
Episode 264
#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experien…
Published on 2 months, 4 weeks ago
Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
Episode 263
#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now head…
Published on 3 months ago
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Episode 262
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates…
Published on 3 months ago
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
Episode 261
#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Market…
Published on 3 months, 1 week ago