Podcast Episodes
Back to Search#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)
Episode 92
Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok…
Published on 2 years, 3 months ago
#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)
Episode 91
Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental he…
Published on 2 years, 3 months ago
#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)
Episode 90
Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier a…
Published on 2 years, 4 months ago
#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)
Episode 89
Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content st…
Published on 2 years, 4 months ago
#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake
Episode 88
Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."
Hillary (Head of ABM) and Travis (Director, Sales Operations & E…
Published on 2 years, 4 months ago
#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight
Episode 87
Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing score…
Published on 2 years, 4 months ago
#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io
Episode 86
We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to d…
Published on 2 years, 4 months ago
#85: A Message for B2B Marketers - Hang In There
Episode 85
HANG IN THERE!
Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least th…
Published on 2 years, 5 months ago
#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)
Episode 84
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM.
Send guest pitches a…
Published on 2 years, 5 months ago
#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)
Episode 83
This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones. Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zap…
Published on 2 years, 5 months ago