Podcast Episodes
Back to Search#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024
Episode 112
Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what ch…
Published on 1 year, 11 months ago
#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)
Episode 111
Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CI…
Published on 1 year, 11 months ago
#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
Episode 110
Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partner…
Published on 1 year, 11 months ago
#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
Episode 109
Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss:
The shift from solopreneurship to building a businessTechniques for managing the team effectively and setting up pr…Published on 1 year, 11 months ago
#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)
Episode 108
In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.
They cover:
How content should meet the inte…Published on 1 year, 11 months ago
#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)
Episode 107
This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.
There are some great nuggets in here for how to start out as a VP …
Published on 2 years ago
#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing
Episode 106
In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss:
Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave…Published on 2 years ago
#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue
Episode 106
In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive…
Published on 2 years ago
#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO
Episode 104
Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today.
They cover:
Content strategy holistically - how do blogging and …Published on 2 years ago
#103: B2B Marketing at Strava with Jonny Ross
Episode 103
Jonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about hi…
Published on 2 years ago