Podcast Episodes
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Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto
Season 2026 Episode 533
Valentina Stragliotto explores the idea that it’s also key to demonstrate expertise and trustworthiness through high-quality content.
Valentina says: …
6 months, 3 weeks ago
Earn your authority through real, human expertise – with Isa Lavahun
Season 2026 Episode 532
Isa Lavahun explains that you can enhance the perceived authority of your content through real, human expertise.
Isa says: “Authority should be built …
6 months, 3 weeks ago
Write from real, authentic human experience – with Greg Gifford
Season 2026 Episode 531
You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon …
6 months, 4 weeks ago
Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica
Season 2026 Episode 530
Nick Musica shares that the technical, on-page, and off-page. The expressions of those SEO building blocks have evolved over the years, but they rema…
6 months, 4 weeks ago
Think multimodally – with Irina Papuc
Season 2026 Episode 529
When you are creating content, you need to be thinking multimodally, advises Irina Papuc.
Irina says: “Think multimodally.
A consistent trend that we'v…
6 months, 4 weeks ago
Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue
Season 2026 Episode 528
Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.
Katherine s…
7 months ago
Get more value from your visuals – with Desmond Boateng
Season 2026 Episode 527
One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.
Desmond says: “Use…
7 months ago
Make sure machines truly see your brand and your product – with Myriam Jessier
Season 2026 Episode 526
Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.
Myriam says: “Everyone is slowly com…
7 months ago
Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan
Season 2026 Episode 525
Kirsty McLellan shares that it's key to stop designing SEO pages as AI encyclopaedias — and start designing them as human experiences. Talking points…
7 months ago
Build community to bring together the worlds of AI and SEO – with Tory Gray
Season 2026 Episode 524
Tory Gray highlights that community blends the worlds of AI and SEO together. Tory says: “Drop the AI and SEO binary and redirect that effort into ta…
7 months ago