Podcast Episodes
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You need to educate your B2B SEO clients - with Matt Kohli
Season 2026 Episode 613
Matt Kohli shares that traditional B2B clients are years behind through no fault of their own, and if you don't actively educate them, they end up ma…
1 day, 4 hours ago
Build stronger brand–category co-occurrence and contextual signals - Maryanna Franco
Season 2026 Episode 612
Maryanna Franco shares that citation visibility is very 2025. In 2026 SEO can only move the needle by building stronger brand–category co-occurrence …
1 week, 1 day ago
Never treat localization as the last step - Kseniya Dvarakouskaya
Season 2026 Episode 611
Kseniya Dvarakouskaya says that the biggest mistake in international SEO in 2026 is treating localization as the last step — real ranking growth in n…
2 weeks, 1 day ago
Misinformation isn't just an SEO problem — it's a user safety problem - Sean Barber
Season 2026 Episode 610
In YMYL spaces like health, misinformation isn't just an SEO problem — it's a user safety problem. Macmillan Cancer Support shares how they proactive…
3 weeks, 1 day ago
Sitemaps are often treated as an afterthought - Carlos Manuel Sánchez Donate
Season 2026 Episode 609
Carlos Manuel Sánchez Donate shares that sitemaps are often treated as an afterthought, but they're a direct line of communication with both search e…
4 weeks, 1 day ago
Forget keywords. AEO is about going deep - Jenna Hannon
Season 2026 Episode 608
Jenna Hannon suggests that you forget keywords. AEO is about going deep: build public documentation on your site that answers every specific question…
1 month ago
Build a translation layer beneath your site - Juliette van Rooyen
Season 2026 Episode 607
Juliette van Rooyen shares that we need to make sure categories and labels are clearly understood by AI & Search engines by adding a machine-readable…
1 month, 1 week ago
SEO Gets the Click. Trust Gets the Conversion - Irwin Hau
Season 2026 Episode 606
Irwin Hau shares that SEO gets the click, but trust gets the conversion.
Talking points include:
What do you mean by trust gets the conversion?
Why do m…
1 month, 2 weeks ago
Going back to roots analysis thanks to consent-free analytics tools - Jean-Marc Courtiade
Season 2026 Episode 605
Jean-Marc Courtiade talks about the importance of going back to roots analysis thanks to consent-free analytics tools.
Talking points include:
What is …
1 month, 3 weeks ago
Make sure that content quality is high across every page on your website - Astley Cervania
Season 2026 Episode 604
Astley Cervania talks about the importance of making sure that content quality is high across every page on your website. Talking points include:
- Th…
2 months ago