Episode Details

Jenna Hannon suggests that you forget keywords. AEO is about going deep: build public documentation on your site that answers every specific question a prospect might ask at each stage of the buying journey. Key talking points: What sort of public documentation are you referring to? How do you know the specific questions that your prospects might ask? How do you prioritise the questions to answer? How do you know the volume and type of content required to answer a question? How do you know how the questions map to the different stages of the buyer journey? How do you go about mapping the answers? Read the full transcript of Jenna's interview at https://majestic.com/seo-in-2026/additional-insights/jenna-hannon Watch the original SEOin2026 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta37FH130S-qu3H9N0h7Ly0I Watch more SEOin2026: Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta3j5bYmsVBggEsBxwhGSX41