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Wear the data science hat more often—Begum Kaya
Season 2023 Episode 90
Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolut…
3 years, 1 month ago
Preserve and utilise your web server logs—Kaspar Szymanski
Season 2023 Episode 89
Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so tha…
3 years, 1 month ago
Is Data Studio better than GA4?—Pam Aungst Cronin
Season 2023 Episode 88
Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your…
3 years, 1 month ago
Get comfortable with GA4—Natalie Slater
Season 2023 Episode 87
Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away f…
3 years, 2 months ago
Measure with what you have access to and then iterate—Jess Joyce
Season 2023 Episode 86
Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make co…
3 years, 2 months ago
Don’t be afraid of ranking volatility—Adriana Stein
Season 2023 Episode 85
Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establi…
3 years, 2 months ago
Understand your data—Rasida Begum
Season 2023 Episode 84
Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be comp…
3 years, 2 months ago
Get your head around the wide-ranging nature of AI—Bastian Grimm
Season 2023 Episode 83
Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You…
3 years, 2 months ago
Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy
Season 2023 Episode 82
Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand …
3 years, 2 months ago
The future of technical SEO is SEO on the edge—Barry Adams
Season 2023 Episode 81
Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power o…
3 years, 2 months ago