Podcast Episodes
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Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley
Season 2023 Episode 110
We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns wo…
2 years, 7 months ago
Unite SEO and wider brand strategy for enhanced engagement - Annika Haataja
Season 2023 Episode 109
David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.
Discussion topics include:
- What does Uniting…
2 years, 7 months ago
How to use AI to help with content, but not to rely on it - with Andy Chadwick
Season 2023 Episode 108
David and Andy discuss:
What does that mean in practice?
What can you rely on AI to do?
What type of content can AI help with?
What type of content shoul…
2 years, 7 months ago
How to target your SEO Strategy to Entities - with Gerry White
Season 2023 Episode 107
David and Gerry discuss:
Why do you describe entities as the most critical thing?
How do you target your strategy to entities?
What does enhancing with …
2 years, 7 months ago
How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue
Season 2023 Episode 106
David and Katherine discuss:
- Google Search Console crawl stats data report
- Hosts
- How Google is crawling your subdomains
- Robots.txt
- DNS resoluti…
2 years, 7 months ago
How does site accessibility impact SEO? With Heba Said
Season 2023 Episode 105
David and Heba discuss:
What are the key areas in accessibility?
How does accessibility impact SEO?
How does Google analyze accessibility?
How do you mea…
2 years, 7 months ago
Ensure that you have comprehensive structured data added to pages - Sophie Gibson
Season 2023 Episode 104
Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' b…
2 years, 7 months ago
Volume/depth of content doesn't mean you will rank well - with Chris Green
Season 2023 Episode 103
Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs wor…
2 years, 7 months ago
Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler
Season 2023 Episode 102
During this conversation Jonas and David discuss:
- Understand search intent
- Measure the value of user intent?
- Build topic clusters to cover a topic…
2 years, 7 months ago
Tailor your CV to every job—Orit Mutznik
Season 2023 Episode 101
Orit Mutznik has advice for SEOs looking to stand out in the job market in 2023, and suggests that you should highlight all your previous SEO wins an…
3 years, 1 month ago