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Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri
Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri

Season 2023 Episode 120

David and Alan Discuss:

How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that…

2 years, 7 months ago

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Changing how you think about on-page trust will increase your rankings and conversion rate
Changing how you think about on-page trust will increase your rankings and conversion rate

Season 2023 Episode 119

In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate.

Specific topi…

2 years, 7 months ago

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How to add AI to your SEO processes - with Julia McCoy
How to add AI to your SEO processes - with Julia McCoy

Season 2023 Episode 118

David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.

The conversation focuses on how to optimize for CRAFT:

C (c…

2 years, 7 months ago

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Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek

Season 2023 Episode 117

David and Yagmur discuss:

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvement…

2 years, 7 months ago

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Don't forget about the bigger picture - Hope Anderson
Don't forget about the bigger picture - Hope Anderson

Season 2023 Episode 116

David and Hope discuss:

Move away from viewing your site as a collection of individual pages

Move away from chasing ranking fluctuations

Move away from …

2 years, 7 months ago

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Regularly check your most important SERP Snippets - Marcus Tandler
Regularly check your most important SERP Snippets - Marcus Tandler

Season 2023 Episode 115

David and Marcus discuss:

What tools do you use and what is your process for doing this?

SERP Snippet Scraper Chrome plugin

Can you keep historical reco…

2 years, 7 months ago

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Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui
Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui

Season 2023 Episode 114

David and Amel discuss:

How do you optimize images for Google's AR feature?

Does this also improve accessibility?

What kind of image file is best?

How do…

2 years, 7 months ago

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Any SEO Tool is only as good as the person using it - Julia Logan
Any SEO Tool is only as good as the person using it - Julia Logan

Season 2023 Episode 113

David and Julia discuss:

Do SEOs use too many tools?

Give me an example of tools that aren’t used well

How do you become better at using tools?

What tool…

2 years, 7 months ago

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Review your current processes and cut out unnecessary tools or modules - with Marco Giordano
Review your current processes and cut out unnecessary tools or modules - with Marco Giordano

Season 2023 Episode 112

David and Marco discuss:

What are some examples of processes that SEOs should review?

Should all SEOs be doing this or is it just the responsibility of…

2 years, 7 months ago

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How to use ChatGPT for SEO - with Garrett Sussman
How to use ChatGPT for SEO - with Garrett Sussman

Season 2023 Episode 111

David and Garrett discuss:

What content can be used producing ChatGPT?

What editing is necessary for ChatGPT content?

How is content produced by ChatGPT…

2 years, 7 months ago

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